When it comes to retailers, big data is perhaps a little too big.
Half of retailers can’t aggregate all their data in one place to make detailed reports and conclusions. 45 percent don’t use available data to personalize marketing communications, and another 42 can’t link data together at the individual customer level.
That is perhaps understandable, because 90 percent of the data that’s ever been created has been created in the last two years, and it’s growing fast.
Thanks to http://www.venturebeat.com
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