L’Oreal have moved into the console gaming territory with ‘The Next Level’ XBOX 360 App, a personalised world of beauty, style and entertainment delivered right into the Xbox gaming console, complete with a participation based rewards program. The app includes things like a personal stylist, tips, forums, inspiration and even an educational style academy program… The more you interact with the app, including the more friends you bring into the experience, the more ‘Style Cred’ points you earn, which are in turn redeemed for the latest offers from L’Oreal.
