Watch the Entire Google I/O Day One Keynote [VIDEO]

June 29, 2012

If you’ve missed out on some of the action from the first day of Google’s I/O conference, here’s a chance to relive it: Google has made available the video of the entire 2-hour opening keynote.

And what a keynote it was! Google has arguably outdone even Apple with an action-packed event, showcasing a bunch of exciting new products, including Android Jelly Bean, Nexus 7 and Nexus Q.


Infographic: Mobile Overtakes Desktop for Email Opens

June 29, 2012

I can’t believe that I’m different than most people. I check email throughout the day on my iPhone so that when I get to work, I can focus on the issues that are most important. My mobile device is my primary tool in opening and organizing the messages I receive. Of course, it can’t hurt when those emails are optimized for mobile devices. If you need some additional assistance getting your email mobile friendly, be sure to download How to Make Your Email Mobile Friendly.

Subscribers are receiving emails across several platforms and devices. Most likely, your email is hitting their Gmail inbox, lighting up their mobile, and possibly being forwarded to their work account. But do you know where your audience is opening your latest email?

This infographic from Litmus provides evidence that the tide has finally turned and mobile has overtaken the desktop email client!

Read more: http://www.marketingtechblog.com/infographic-mobile-email/#ixzz1zB4Q9ICb


Video: Local Search Strategies are Key for Large Brands

June 29, 2012

A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords or phrases. Quite the opposite, ranking well locally can drive your rank nationally and internationally.

VideoInfographs produced this fantastic video infographic for Balihoo, a provider of local marketing automation technology and services to national brands with local marketing needs.

Read more: http://www.marketingtechblog.com/video-local-search/#ixzz1zAodaSOF


Ideum unveils speedy Platform and Pro multi-touch tables, says PixelSense ain’t got nothin’ (video)

June 29, 2012

Who knew giant multi-touch tables would trigger the next big speed race? Ideum clearly thinks that the PixelSense-based Samsung SUR40 is lagging with that AMD Athlon II X2, because it just rolled out a pair of speed demon 55-inch, 40-point touch surfaces (but not Surfaces) in the Platform and Pro.

check out http://www.engadget.com/2012/06/28/ideum-unveils-speedy-platform-and-pro-multi-touch-tables/


Enterprises are embracing The Cloud for Backup and Recovery

June 28, 2012

66 percent of enterprises are considering using cloud backup, according to a survey conducted by TechValidate on behalf of Asigra.

This stat might seem a bit startling, especially given the commonly held perception that large companies are firmly entrenched in their ways and slow to adopt new technologies. We’ve seen enterprises turn to the cloud for CRM and other applications, but the general sentiment, with a few exceptions, has been that large organizations are shying away from using the cloud for backup and recovery.

Majority Considering Cloud Backup

However, as 59 percent of the survey respondents pointed out, the increasingly large amounts of data that companies need to protect is a business driver to modernize current backup and recovery procedures. We’ve seen the amount of data skyrocket over the last few years, and the larger the company, the larger the amount of data it has. Astute CIOs and IT Managers know that in the case of a data loss event, recovering critical data would be crucial, and the more data you have, the more difficult that becomes. Of the survey respondents, 54 percent cited faster recovery times as a motivator in updating their current backup procedures.

Business Drivers for Backup Modernization

The survey, conducted over a two week period, collected responses from executives and managers of IT departments of some of the largest organizations from around the world. The respondents cut across industries, such as energy, retail, manufacturing and the public sector.

So what’s been keeping these IT executives and managers up at night, at least when it comes to backup and recovery?Their concerns split almost evenly across four categories. When asked the question: What’s Your Biggest Concern About Backup and Recovery Today? 23 percent said they are concerned about faster recovery times, while 25 percent were worried about keeping the backup data secure and protected. 25 percent were concerned about the reliability of backup and recovery, and 25 percent were troubled by affordability.

Concerns about Backup/Recovery

These concerns are propelling enterprises to update their current backup and modernization procedures quicker than one would expect. 62 percent of the respondents said they are considering a new approach to backup and recovery in the next 12 to 18 months, giving lie to the notion that enterprises are slow to move towards new technology.

Majority Considering a New Approach to Backup/Data Recovery

So why are enterprises turning towards cloud backup and recovery?

Simply put, it makes a lot of sense. A large organization needs to manage and protect a massive amount of data in order to maintain day-to-day operations. A data-loss event could be catastrophic for an enterprise, as the longer the data remains unrecovered, the longer the threat to profitability. Traditional approaches to backup and recovery have their advantages, but what cloud backup gives you is the peace of mind knowing that the backups are stored in a safe location. Cloud backup and recovery also allows you to restore on the individual file level, making recovery much easier. It’s encouraging to see that a majority of enterprises are turning to the cloud for backup and recovery, and this trend will undoubtedly continue.

For more information on how to backup your enterprise’s data to the cloud, please contact www.c24.co.uk


Lost in the Cloud – Are Businesses Really in Control of Their Data?

June 28, 2012

Managing and protecting corporate data is a major challenge. As the technology evolves, so must our data protection strategies. Unfortunately, as our March 2012 report on “The State of Data Protection” revealed, most organizations aren’t confident about their data protection practices: 80% of respondents said that they store data belonging to customers, vendors, and other business partners, but only 26% were very confident that the data was protected.

Now, with cloud adoption ramping up, IT is charged with solving a whole new set of data protection problems. Which data should go to the cloud and which data should stay? How do I enforce this? How do I provision and manage access to cloud services? How do I prevent everyone from using their own favorite solution in favor of company sanctioned ones? The list goes on.

To see the effect of cloud services on data protection, Varonis recently surveyed IT workers from over 400 organizations to gauge their adoption of cloud-based collaboration, and their perception of its security. The results indicate that organizations need to formulate their data protection strategy for cloud collaboration now– the controls gaps present with cloud-collaboration in the mix are reminiscent of the gaps reported by those that were “not confident at all“ that their data was secure in our data protection survey. Organizations may well be under pressure to better control the data that makes its way into the cloud.

How bad is it? Here is a sneak preview. Be sure to download the full research report here for an in-depth look at IT’s view of cloud adoption.

Enjoy, share, embed our infographic!

Lost in the Cloud - Are Businesses Really in Control of Their Data?


How to present to prospects or clients, 5 things every presenter needs to know

June 28, 2012

We spotted this video and although it is not based around technology it does highlight something we all do every week, presentations to clients or prospects. It highlights:

5 Things Every Presenter Needs To Know About People

1. People learn best in 20-minute chunks.
2. Multiple sensory channels compete.
3. What you say is only one part of your presentation.
4. If you want people to act, you have to call them to action.
5. People imitate your emotions and feel your feelings.


The Pillars of Influence and How to Activate Cause and Effect

June 27, 2012

Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon. Within the last 90 days alone, Klout took in a Series C of $30 million from Kleiner Perkins at a whopping valuation of $200 million. PeerIndex also recently announced an investment of $3 million.

http://www.briansolis.com/2012/03/the-pillars-of-influence-and-how-to-activate-them-in-business/

 


UNIQLO: The Pinterest Dry Mesh Project

June 27, 2012

This was always going to happen. UNIQLO was going to hit Pinterest with something super cool, we just didn’t know when and how, but here it is. The UNIQLO “Dry Mesh Project” on Pinterest, designed as the first-ever branded mosaics to wake Pinterest users from their scrolling slumber.

UNIQLO has hijacked some of the most popular categories on Pinterest, showcasing their products in a very cool vertical visual feast, something that I’ve never quite seen before like this. It was created through a tonne of prototyping, before enlisting a mob of people to post seamlessly in the right order, at the right time, all together when they chose a category to hijack. Very very cool work from Firstborn NewYork. This is the coolest use of Pinterest (that I’ve seen) for a brand yet…

Thanks to digitalbuzzblog.com


A history of business intelligence

June 26, 2012

BI


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