c24 Application Hosting Specialists

Tesco is in the midst of a huge “Big Price Drop” campaign and one of the new elements they’ve rolled out is the use of Blippar’sImage Recgonition / Augmented Reality technology to bring their ads to life via iPhones, iPads and all sorts of Android devices.

The Augmented Reality print ads launch an animated version of the ad, and provide an extra level of interactivity helping you to find the closest store, view recipe ideas related to the products in each ad and other store information. Would love to hear your thoughts on this one? Good, Bad, Not sure?

Thanks to http://www.digitalbuzzblog.com/

This entry was posted on Tuesday, October 11th, 2011 at 7:46 am and is filed under Application Hosting, Managed Service Hosting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.