True genius…great idea for brand awareness and positioning

July 29, 2011

Spotted this little gem, what they have done with a pencil is genius. The way that this simple idea positioned and created awareness for the magazine was fantastically executed, something for us all to learn from……..


Coca Cola really knows how to do happiness

July 28, 2011

In times that are hard one company really puts things in perspective : Coca Cola

Our changing highstreet infographic

July 27, 2011

We spotted this cool infographic about the changing face of the UK high street. As you all know C24 has a considerable footprint in UK retail so information like this is always interesting.

Would like to thank the guys over at they have done some amazing work

Our Changing High Street (Infographic)

C24 the company you can depend on.

July 25, 2011

Over the last 24 months C24 has only ‘lost’ one client and that was due to them going into administration. Everybody knows that the last 18 months and potentially the next have been the worst trading conditions we have seen in decades. However C24 have grown from strength to strength in terms of revenue, profit, customer acquisition and customer retention.

And you may ask the reason?

Well as an organisation we have built on a number of strengths but the main one is that we are dependable. One client stated “we are buying peace of mind. I could give it to someone cheaper, and then either manage it myself or have to worry they might fail. I can trust C24 to take care of it and I can then focus on what matters most to my business.”  This is just one client but you could ask anyone of one of our clients and we believe that they would say the same.

Dependability is sadly lacking in service industries and especially in ours, however it is not just a one way street. We have to make sure that our employees are dependable and as important our suppliers, it only takes a few issues and all of a sudden we could have a problem.  

We always attempt to do what we have promised, however life is hard and we have to work in situations that sometimes are very taxing, so we always look to face any issues head on and tell our clients at any stage if we believe there are going to be problems, which thankfully is relatively rare.

There are other areas within a business that are important, creativity, knowledge, pricing etc but we believe that the success of C24 is a combination of these plus dependability because without this we would be having to replace lost clients continuously.

Brilliant new idea for SMS

July 25, 2011

We spotted this idea, looks really good and a new innovative use of the old favourite SMS.




NUads from Microsoft

July 21, 2011

C24 have showcased numerous times how businesses around the globe are using the Kinect product from Microsoft. Well in the Spring of 2012 Microsoft will be releasing NUads which will allow Xbox users to engage with advertising using their Kinect accessory’s voice and gesture features—tweeting the video content, finding a retail location via Bing maps, providing product feedback, participating in polls or having coupons mailed.

The video below demonstrates the potential of this solution and the question will be how long before Microsoft licenses this technology so that the solution comes ‘on board’ with all major TV manaufacturers.

E-Discovery in Cloud Computing – Are We Ready? No.

July 21, 2011

When we talk to lawyers or their clients about their readiness for e-discovery in the cloud, we get (most of the time) a deer in the headlights reaction. Most of our clients are small to mid-sized, so it may be there is more readiness amongst large corporations and law firms.

I was interested to see a tweet from our friend Rob Robinson this morning, citing an unscientific survey done by Clearwell Systems in conjunction with Enterprise Strategy Group on this subject. Our own conclusions are equally unscientific, but they parallel what Clearwell and ESG found. Some of the highlights:

•Only 25% thought themselves ready for e-discovery in the cloud
•30% reported cloud applications in-scope for e-disovery in 2010
•60% anticipated the discovery of cloud-based applications in 2011
•27% considered social media in-scope for e-discovery in 2010
•59% considered social media in-scope for 2011
You can read more about the survey here.

It has been our observation that while businesses rush to put data in the cloud, they give very little thought to getting it back out. At a minimum, you would think that they would carefully consider the terms and conditions of their contracts with cloud providers. Our experience has been that they know the term of the contract and the price, but little else – and they almost never consider the need to get the data back. Cloud providers tend not to make it easy to get your own data – and sometimes there is a price tag attached.

Please see full article link below. Thank you

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